When you look for a used boat on the web and find one that fits well on paper, you are often greeted by miserable pictures. Bad pictures in a sales ad are the same as not wanting to sell his boats.
A sales ad listing should be seen as a whole. And it has to be perfect for selling.
The ad should move potential buyers from the couch and out to the boat. That is, curiosity must be created that does this.
With the right images (and text), a sales ad should attract as many potential buyers as possible, and not just those who are most hungry. The more buyers, the better price the boat will be traded at.
Poor quality images make your ad less attractive, and as a buyer, you are very likely to choose the ad. Likewise, bad ads can complicate and prolong a sales process and easily create mistrust among potential customers.
You do not have to be a professional photographer to create a credible and effective sales ad with GOOD images. It just requires that you know what you should focus on and how you want to perform it.
I have gathered here my tips for you who are going to sell your boat.
Two essential things come to mind when selling your boat. The condition of the boat itself and, of course, the boat’s sail. So these two things are essential to document.
Here are my tips before you start the process
Wash the boat and clean up the deck
Clean up the shelter, and remove EVERYTHING unnecessarily.
Move the boat to the location where it will be photographed.
Be honest – if the boat has defects or visible wear and damage, do not hide them. Make sure they are both described in the ad and documented in pictures, so the buyer has an opportunity to relate to them before they visit you to see the boat. If you hide damage and wear and tear, then you and the product appear unbelievable, and this leads to a bad mood and contributes negatively to the other processes if it exists at all.
Being honest about wear and tear and damage ensures you a good position in a possible price negotiation. REMEMBER, a potential buyer bids lower if he finds damage and dents not shown in the ad. But if you have a photo, it is easy to stick to the offered price and back it up with the fact that you have informed about this in advance and have priced the boat accordingly.
Okay, so, let’s get started, but first, let’s just talk about photography equipment.
Use the right camera – What is the right camera then? – yes, it’s straightforward – the right camera takes sharp pictures. And if you have a modern telephone, one that is not a hundred years old, then you are well off.
Ensure to clean the lens 100% so that it is free of pocket wool and several days of contact with greasy fingers.
Where and when you take your photos can make a BIG difference. You should not just slip out and take the pictures while it is in port, on a foggy autumn
day. You should also not take pictures in the middle of the day on a summer day. Your camera is on over time when there is so much light and reflection from the sun and water. It does NOTHING good for your photos.
Make your photos either early in the morning or just before the sun goes down. The location of your photo shoot can also help the boat stand out from all the competitors on the list. The optimal place has a good background of nature that frames the boat nicely. A small bay where the boat is at anchor is perfect. On the way out you take a few pictures under sail and from several angles.
How many images? – The more different images in your ad, the better. Ie. that your boat in pictures must be well documented. This does not mean that there are 8 pictures of the motorcycle and 6 of the cabin unless it is of reasonable relevance to the sale of your boat.
Always make your photos at the same height as your chest/sun plexus. You need to be careful about getting creative in your angles and heights as it can drag down the overall quality level. And NEVER turn the phone along the way, all your photos should be taken horizontally and not vertically.
The first images in your series are ALWAYS of the entire boat as it appears at a distance and under sail, secondary to anchor. Come all the way around so you are sure to have a good selection to choose from.
The next item in the series is the galley, but we’ll get to that. If your boat has a particularly good anchor, or new and maybe electric games, make a picture of this. The boat Sprayhood and bimini are also important. And these are the instruments you use while sailing too, in short, if you write about it in the sales ad, then you back up that photography.
If the boat has a scratch or damage, you take a picture of this as well. If they are difficult to see, then feel free to point out or highlight them in some other way. You place these pictures at the end of your series.
Of course, you also make a picture of the ENTIRE cockpit, and no, you do not have to open everything to take pictures, unless it is something very special that makes your boat very special-
In addition to the boat’s appearance, the galley on shelter is of course important. I always make an overview picture before I go in, and I place the camera so I see as much as possible, and not too much of the ceiling. All the lights in the galley area of course on and everything have been cleaned up. The next four pictures of from each corner where I aim at the centre of the galley. I sit down under the camera which is located at the same height as my chest when I get up. The angle here is important, so as not to have too much ceiling. The same thing is repeated in other rooms – and only then do I make pictures of the boat’s very special properties. It could be the card table, instruments, electronics, tabletop, windows and views from the boat.
Once you have created your photos, then you need to select the ones you need. The way I never use is by choosing from. Ie. I start by removing the ones I can not use. The pictures that are left are the ones that are actually in the final and can be selected.
Here I look at the text that should follow the ad, and the elements that are written in the sales list I make sure are documented in pictures as well. The perfect ad has somewhere between 10 and 15 images attached to the
PS. although it is tempting to take a previous product photo from the manufacturer’s website, do not. The ad should only contain your images. The second strategy seems unbelievable.